By Benjamin Cher

RhythmOne announced that it has acquired certain assets of RadiumOne for an undisclosed amount.

The acquisition will allow RhythmOne to gain access to customer insights, audience segmentation and targeting technology, and premium demand relationships.

“One of the biggest challenges facing advertisers today is how to leverage the rich data they get from customers throughout the buying cycle,” said Richard Nunn, chief revenue officer, RhythmOne.

“RadiumOne’s powerful data-driven marketing platform combined with RhythmOne’s massive, high-quality supply footprint will truly enable brands to develop and activate segmentation and targeting strategies based on unique consumer insights. We are also thrilled to welcome the RadiumOne team whose Read full story ›

Source: The Drum