By Benjamin Cher

Nikon has appointed R/GA Singapore as its global digital agency of record following a competitive pitch.

This win follows R/GA’s moves in Asia Pacific as it looks to share work between offices.

R/GA Singapore’s scope encompasses online campaigns and content creation across Nikon’s product lines, as well as creating long-term strategic digital thought leadership road map.

“We sought collaborators with global presence and outlook, an ability to develop products, services and culturally-relevant communications, and experience in driving digital transformation. R/GA Singapore has all those credentials, and more. We are excited to be partnering with them,” said Birgitta Olson, general manager, global Read full story ›

Source: The Drum