By Eddie May

At The Playbook our mission is to help our clients to move their audience – emotionally and occasionally physically. Success in that comes down to finding ways to genuinely connect with people, and that starts with a real understanding of how those people think and what has an influence on them.

We recently ran a piece of quantitative and qualitative consumer research, talking to over 2,000 people aged 18+, in partnership with Opinium, delving into how successfully brands are managing to emotionally connect with their audiences.

Here are some of our key findings:

Brands are failing to emotionally connect

78% Read full story ›

Source: The Drum