By Marc Curtis

The Cannes Lions festival is fixed point in the creative calendar, a longstanding beacon to which creatives the world over have flocked to both show and absorb the very best advertising and marketing campaigns from the previous year.

Although relatively unknown outside of the advertising industry, winning a Cannes Lion is, for many, the pinnacle of their career. This applies to creatives and brands alike – something that brings brands to the festival in big numbers.

There have been complaints from some of the larger agencies that the festival has become too commercialised and too expensive. The irony Read full story ›

Source: The Drum