By Thomas Kolster

Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land.

On the one hand it’s been the best year ever in the festival’s history for advertising that does more than sell snake oil, call it ‘Goodvertising’ if you will (doing good for people & planet = doing good for brand & bottom line).

On the other hand, it seems like most agencies and marketers are treating the biggest issues of our time as a new trend, as if doing good is simply the ‘new black’ or perhaps pink (judging from the number of female equality Read full story ›

Source: The Drum