By Ayesha Salim

Data is growing exponentially and marketers are looking for technology solutions to unify their data in one place. A Data Management Platform (DMP) is a piece of software that collects data from multiple sources and makes it useful for brands, publishers, and agencies.

But with so many DMP offerings in the marketplace, and with 43% of marketers are struggling to transform data into real-time action, which one should marketers choose?

Earlier this month, The Drum in association with marketing technology company Mapp Digital, gathered thought leaders in the industry at a breakfast session to discuss some of these Read full story ›

Source: The Drum