Canadian adtech company Acurity Ads announced today it has entered into a partnership with Newcap Radio of Canada that will enable radio advertisers to target listeners via desktop and mobile devices.
The importance for radio to tap into a wider audience and reach consumers programmatically through digital campaigns is seen as an important addition to traditional offline radio advertising efforts.
“We continue to see more offline media companies looking to leverage the online digital advertising channel to complement their existing advertising offerings,” stated Tal Hayek, chief executive of AcuityAds. “Using digital advertising in combination with offline efforts Read full story ›
Source: The Drum
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