By John McCarthy

Adult Swim is a broadcaster knowledgeable of how to leverage gaming and live-streaming to best excite audiences about its properties, in this case, the third season of Dan Harmon’s animated hit Rick and Morty has been promoted with some smart video game tie-ins.

Characters from the show are being rolled out across existing games including the enormously successful Rocket League by Psyonix, Move or Die by Those Awesome Guys, Gang Beasts by Boneloaf, and Steam VR Home from Valve.

Adult Swim says it is allowing gamers to “customize their playing experience and show off their love for the Read full story ›

Source: The Drum