By Kyle O'Brien

Rokkan‘s ‘Get Where You’re Going’ campaign highlights the new Hum by Verizon system, an aftermarket connected car device that gives drivers insights about their vehicle and their driving experience.

The campaign employs nostalgia, emotion and humor to connect with customers. The first two spots highlight the features of Hum with real-life situations. In ‘Big Poppa,’ above, a man sees that the check engine light is on in his car, so he pulls over, family in tow, and says he’ll have it fixed in a minute. His wife, utilizing the Bluetooth-enabled speaker and app, hears right away what the problem is Read full story ›

Source: The Drum