By Kyle O'Brien
Minor League Baseball mascots have it rough enough, having to sweat out their seasons in heavy suits and 100-plus degree heat. A new documentary-style campaign from Russell and its agency Barkley makes sure these mascots don’t get underwear funk by giving them FreshForce Performance Underwear.
The first of three documentaries featuring the mascots centers on Chico the Chihuahua from El Paso. Directed by British documentary filmmaker Andrew Lang, Chico’s story is brought to life through interviews with those who have to deal with him on and off the field. It shows that showers, powders and even cold compresses can’t get rid Read full story ›
Source: The Drum