News UK has underlined the success of its second substantial appearance at the Cannes Lions festival, signaling its investment led to significant business results.
The commitment from one of the UK’s largest media companies follows criticism of the week-long advertising festival from WPP chief Sir Martin Sorrell, and Publicis Groupe announcing it will not be taking part in next year’s Cannes Lions.
However, the long term success and continued growth of Cannes Lions in not in doubt, as The Drum editor Stephen Lepitak highlighted last week, especially as technology players and powerful media companies like News UK increasingly Read full story ›
Source: The Drum
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