Cannes A-Z: Too ashamed to sell?

By Ben Golik

A simple string of beads. It was a brilliant solution to tracking child vaccinations in the third world. And a wonderful antidote to the tech takeover elsewhere along the Croisette.

Cannes 2017 wasn’t short of uplifting, inspiring ideas. But as the big ad groups defected, it seemed the ads themselves had already departed.

Don’t get me wrong, I love the addition of awards like the Grand Prix For Good. And McCann Health’s immunity charm was a worthy winner. It’s just that it Read full story ›

Source: The Drum