By Lisa Lacy

Adobe has added voice analytics to its customer intelligence engine Adobe Analytics Cloud that it said enable brands to deliver more personalized experiences and create brand loyalty through voice-based interfaces.

This marks the first offering from Adobe Analytics that measures voice commands and is available as of June 29.

Adobe said it allows brands to capture and analyze voice data for all major voice platforms, including Amazon Alexa, Google Assistant, Microsoft Cortana, Apple Siri and Samsung Bixby.

“If other platforms emerge, we will support them, too, but we’re trying to stay agnostic and see how Read full story ›

Source: The Drum