Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

iPhone at 10: how Apple ads secured the smartphone as an essential device

on Jun 29, 2017 | 0 comments

By John McCarthy

Apple’s iPhone, a device that disrupted most tech devices and redefined consumer electronics, is celebrating its 10th birthday.

Marking the anniversary, it’s time to take a look back at the ads that helped solidify Apple’s market dominance. Each ad looked to hit home the expanding capabilities of mobile device, in turn reflecting how vital smartphones have become.

Worth noting is that that ad agency TBWA was with Apple for the full ride, to the extent that the agency itself evolved during this time.

Hello – iPhone

First off, in the very early days of the smartphone, June 2007 to be Read full story ›

Source: The Drum