Lionsgate has unveiled a unique Snapchat filter to celebrate the UK release of Tupac biopic All Eyez on Me.
The lens is reportedly the first to include music from the film it is promoting, adding an extra sensual experience and building upon previous movie lenses previously distributed by the app.
It features songs ‘All Eyez on Me’ and ‘California Love’ which can be altered with the raising of an eyebrow. The action alters the song generating a dynamic blend of music and visual media.
Promoting the campaign is fly posting in multiple UK cities, 2 sheets in the London Read full story ›
Source: The Drum
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