Increasing concerns about brand placement or “safety,” digital ad fraud and low viewability has had an impact on digital ad performance and is a growing concern for brands.
A recent global study by DoubleVerify, a platform specializing in media authentication, reports it blocked 85m ads that were adjacent to inflammatory news, and have seen a 250% increase since January 2017.
“Without exception, advertisers must have the ability to measure the total quality of what’s delivered, regardless of platform. As demonstrated by the insights in this report, transparency around media quality is the key to unlocking Read full story ›
Source: The Drum
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