ITV’s managing director of commercial, online and interactive, Fru Hazlitt has told advertisers to stop “moaning and predicting nonsense” when speculating over the death of television.
Speaking on a panel at Advertising Week Europe, moderator IPG chairman and CEO Michael Roth asked Hazlitt how she viewed the future of television and whether it was a dying platform in the face of mobile adoption. Hazlitt affirmed that she did not believe that to be the case, telling the audience that she wished advertisers would “stop moaning and talking nonsense”.
She added: “TV is a part of everyone’s lives. It’s not television Read full story ›
Source: The Drum
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