Publishers grappling with more traditional subscription models as a way to grow their digital revenue have long been implementing pay and registration walls.
Publications like The Boston Globe and The New Yorker have successfully acquired new readers and more subscribers through paywalls.
However, there are drawbacks to the model, particularly with distributed content platforms interfering with audience relationships.
More recently, emails service providers focusing on the publishing and media industry have been offering alternatives.
“We understand many publishers are feeling revenue pressure due to industry trends such as declining programmatic revenue, ad blocking that breaks down the publisher/audience relationship,” said Tony D’Anna, chief Read full story ›
Source: The Drum
Industry News