By Doug Zanger

Sequestered from the rosé and the walks up and down the Croisette, Pete Favat, North American CCO of Deutsch, found that he wasn’t necessarily getting a “vibe” of the Cannes Lions — except for the work as president of the Film jury.

That said, the creative lens that emerged for Favat and his jury seemed to veer more into brands and advertising being more champions of causes and ideas and less, like last year, about “sadvertising”.

“I saw that 60% of Grand Prix [winners] had some kind of social cause tied to it,” Favat noted. “It’s a good thing. Read full story ›

Source: The Drum