Veritas is a brand on a mission, having just separated from Symantec after 11 long years recently in 2015; it aims to go beyond its original remit of data backup and recovery.
Getting the word out to its customers has been a process of firing on all channels according to Lynn Lucas, chief marketing officer, Veritas.
“I believe that in B2B (business to business) that you have all the channels as you do in consumer [sector]. It’s online, so we’re investing heavily in online and digital in APJ (Asia Pacific and Japan), because the first thing anyone does today is Google, you Read full story ›
Source: The Drum
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