Nike has confirmed it will start selling products directly on Amazon in a move which signals a shift in the balance of power between brands and the e-commerce giant.
Details of the partnership were laid out during a call with investors with Nike’s management team announcing it will begin selling a limited product assortment, including athletic footwear, apparel and accessories, on Amazon in the US.
Nike chief executive Mark Parker said the new pilot scheme would attempt to “improve the Nike consumer experience on Amazon”.
The move represents a significant turnaround for the world’s biggest sports brand which had previously held Read full story ›
Source: The Drum
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