By Mike Ellis

Brands who have yet to consider a separate mobile strategy could be risking their business growth, with the UK now spending more time online on smartphones than any other device (UKOM, 2017). But a mobile strategy is so much more than adapting your desktop strategy; user behaviour on mobile differs substantially and success for brands here demands an in-depth understanding that the path to purchase on mobile is rarely linear, and is often multi-channel and based on a set of user behaviours.

According to Google’s research, if online content isn’t optimised for mobile, a massive 79% of users will Read full story ›

Source: The Drum