Vauxhall is rolling out a new campaign to plug its Crossland X SUV today (30 June), having enlisted Mother to create a humorous spot featuring hard working mums who may end up wearing their pyjamas all day, but do so with swagger.
The ad, which was produced by music director Jake Nava, features slow motion shots of the Pyjama Mamas brushing off the glares of the ‘haterz’ in the supermarket, at the coffee shop and at the school gates.
Their ‘jam jar’ is the Crossland X, which is spotlighted doing donuts around an empty car park as the sun sets. ‘Pajamas Read full story ›
Source: The Drum
Industry News
