By Debby Reiner

Ask anyone working in advertising how his or her day is going and you’ll get the same response: “Busy.”

No doubt this is true—no one in advertising sits around twiddling thumbs all day. But sometimes we say “busy” because we want everyone to know that we’re earning our keep with long hours and sweat equity. “Busy” becomes synonymous with “working” which means “I deserve to be here.”

Here’s the problem with that answer: it ignores the actual content of that busyness, the quality of what it is we’re occupied with all day long. Yeah, advertising is hard work, but here’s the Read full story ›

Source: The Drum