By Kyle O'Brien
Pyramid Brewing Co has picked the Portland, Oregon-based North as its agency of record to relaunch the brand with Pyramid’s first-ever fully integrated consumer campaign, titled ‘Find Your Pyramid’.
Pyramid is a pioneer of the Pacific Northwest craft beer landscape dating back to the 1980s, but saw that status slip over the last decade when it wasn’t supported with marketing. Now, under parent company North American Brewing Company, it’s reminding consumers why they started drinking Pyramid in the first place.
Pyramid relaunched the beer with new packaging and a new look earlier this year. It came to <a target=_blank Read full story ›
Source: The Drum