The New York Times is addressing a lot of the trends that are currently surging the programmatic industry right now. Speaking to its director of programmatic advertising, Sara Badler, she expresses that the biggest challenge right now is with the technology.
Badler explained: “From a publisher perspective, the New York Times is 100% set up to transact programmatically in the same way we do directly, but the technology platforms and executions are always changing and it’s continuously a transition phase. Publishers and marketers are very ready, willing and set up to transact but it is always a question of Read full story ›
Source: The Drum
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