By Danielle Long

Publicis has launched its public relations agency MSL in Australia, following the acquisition of local PR agency shop The Herd Agency.

The new agency will be named Herd MSL and will be lead by Herd’s management team of founder Jamie Verco, CEO Vanessa Liell and agency heads Katarina Farrell, Stuart Wragg and Lewis Shields.

Herd MSL provides Publicis Communications with its first fully integrated public relations service and will provide strategy, corporate affairs, earned media, stakeholder relations, integrated campaigns, issues and crisis management, social media and content marketing.

Michael Rebelo, CEO, Publicis Communications ANZ, said of the acquisition: “It couldn’t be timelier to Read full story ›

Source: The Drum