By John Glenday
YouTube has rubbed salt into the wounds of advertisers by offering refunds of a mere $3 for having their ads displayed alongside extremist content.
The goodwill gesture from the video streaming giant had been intended to lure ad agencies back to the fold, many of which have continued to shun the platform since the scandal first broke amid concern that their image could be compromised.
An investigation by the Financial Times found that at least three unnamed advertising firms had been approached with the offer of ‘a couple of dollars’, which was turned down out of Read full story ›
Source: The Drum