By John Glenday

Channel 4 producers have confirmed that the set of their Bake Off reimagining will be a product-placement-free zone after vowing to honour the ‘integrity’ of its BBC beginnings.

As such viewers will be spared the sight of branded utensils and baking products when they watch veteran Paul Hollywood mingle with newcomers Noel Fielding, Sandi Toksvig and Prue Leith to coach a fresh batch of bakers in front of the cameras.

This altruistic stance will cost money however something Channel 4 is hopeful to recoup from annual commercial deals valued at £25m, the Read full story ›

Source: The Drum