A week after those lucky enough to have been in the south of France have shaken off the rosé residue, the industry is taking stock of which countries were producing the better work this year.
The usual countries were at the top, with a few outliers sweeping the boards on a few campaigns. Markets such as the UK and the US, with big budgets, a long creative history and considerable consumer spending, were obviously going to feature. But which countries give marketers the biggest bang for their buck in the creative awards?
Marketing consultancy TrinityP3 overlayed data from its Global Agency Read full story ›
Source: The Drum
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