By James Hammersley

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’.

One of the consequences is that we’ve seen an explosion of mid to low-cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. What makes them an interesting sector is that the Read full story ›

Source: The Drum