A campaign from Baby Dove has been labeled as “seriously misguided” by a non-profit group for seemingly condoning the views of those who object to breastfeeding in public.
One poster in the Unilever-owned brand’s ‘What’s Your Way’ campaign depicts a baby being nursed alongside the text: ‘75% say breastfeeding in public is fine, 25% say put them away. What’s your way?’.
The Advertising Standards Authority told The Drum that it has received 117 complaints about the campaign so far, pending further investigation.
The creative has also sparked a backlash online, with Baby Milk Action – a group which Read full story ›
Source: The Drum
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