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How to win Google’s game of hide and seek without suffering the angst of algorithmic alchemy

on Jul 3, 2017 | 0 comments

By Andrew Eborn

It was another record breaking week for Google. In a landmark competition case Google was fined €2.4bn (c 3% of its turnover) for boosting its own online shopping service while relegating others. The previous record for a tech competition case was in 2009 when Intel was fined €1.09 bn for abusing its market dominance on central processing units (CPUs).

Seek and ye shall find… but only what I want you to see…

The statistics around search come as no surprise:

81% of all purchase decisions start with online research (Retailing Today, 2014).

The first position on Google search results on desktop has Read full story ›

Source: The Drum