By Jennifer Faull

Diageo’s first head of programmatic has departed after just six months to join digital agency Jellyfish as digital strategy director.

Gawain Owen’s arrivals at Diageo after a four-year stint at FMCG-giant Nestle – where he was programmatic media manager – was a landmark move for the drinks maker as it sought greater control over its programmatic buying.

At the time, his appointment to the newly created role saw him take on responsibility for “programmatic capabilities and developing new and exciting partnerships in this field” across Diageo’s brands, which include Smirnoff, Guinness and Gordon’s gin.

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Source: The Drum