By John Glenday

Digital marketing specialist Red Ventures is branching out into personal finance after laying down $1.24bn to wrest control of Bankrate.

Awash with private equity cash Red Ventures swooped on its prey in order to gain an instant foothold in financial services; including Bankrate’s ‘Comprehensive. Objective. Free’ consumer advice service on everything from mortgages to savings, credit cards and insurance.

The business also deploys this expertise to assist large media companies such as CNBC and Dow Jones owned Marketwatch. Having secured its prize Red Ventures has pledged to set about leveraging its ‘millions of users across multiple brands’ in Read full story ›

Source: The Drum

By John Glenday

Digital marketing specialist Red Ventures is branching out into personal finance after laying down $1.24bn to wrest control of Bankrate.

Awash with private equity cash Red Ventures swooped on its prey in order to gain an instant foothold in financial services; including Bankrate’s ‘Comprehensive. Objective. Free’ consumer advice service on everything from mortgages to savings, credit cards and insurance.

The business also deploys this expertise to assist large media companies such as CNBC and Dow Jones owned Marketwatch. Having secured its prize Red Ventures has pledged to set about leveraging its ‘millions of users across multiple brands’ in Read full story ›

Source: The Drum