Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

EuroFood strikes sweet Manchester United deal

on Apr 1, 2014 | 0 comments

By John Glenday

EuroFood has been named as Manchester United’s first ever official confectionary partner, a three and a half year sponsorship deal across five Southeast Asian territories.

The Thai firm will sponsor the club in Cambodia, Laos, Myanmar, Thailand and Vietnam with the famous crest of the Mancunian outfit appearing on EuroFood products in the region from April on addition to a number of marketing campaigns to announce the partnership.

Some of the newly adorned snacks include ‘Choco Pie’, ‘Gussen Wafer’ and ‘Peking Wafer’.

Manchester United’s group managing director, Richard Arnold, said: “We are delighted to welcome EuroFood as an Official Confectionary Partner to Manchester Read full story ›

Source: The Drum