Flybe has unveiled a major new brand campaign, which looks to portray the brand as a better and quicker to travel than taking the same route by road and rail.
The company refresh is being rolled out in three phases, supported with a multi-channel marketing campaign across advertising, PR and social.
Paul Simmons, Flybe’s chief commercial officer, said: “Our brand refresh is a significant step forward for us as we move to become the UK’s local airline of choice. We want to be the airline that gives customers a quality airline experience that they will remember – and then come back for Read full story ›
Source: The Drum
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