By Ishbel Macleod

Weetabix has launched a £5 million cross-channel marketing campaign, as it looks to increase awareness of its new Weetabix On The Go Breakfast Drink.

Created by ad agency BBH London and planned by media agency Walker Media, the campaign describes the new product as ‘fuel in a bottle’, with a strong outdoor presence near rail, roadside and underground stations. The campaign will also be the launch advertiser for Ocean Outdoor’s new central Newcastle digital roadside screen, The Screen on the Tyne, which goes live this week.

Ciara O’Connor, group brand manager at Weetabix said: “The campaign launch marks a significant investment Read full story ›

Source: The Drum