By Julian Smith

In the first of a series of blogs on key mobile takeaways from Advertising Week Europe, Fetch’s Julian Smith reports from day one, taking a look at why mobile should be viewed as a consumer behaviour rather than a channel.

During the first day at Advertising Week Europe (AWE) I spent most of the time in the shadow of St James’ church, behind BAFTA, in the News Room marquee. Moving between the line-up of presentations and panels across Studio A and B, I heard a number of different perspectives from a variety of stakeholders about the current challenges and future opportunities Read full story ›

Source: The Drum