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'Consumers continue to trust brands that undertake high-profile offline marketing' – Q&A with Hotels.com VP EMEA Matt Walls

on Apr 1, 2014 | 0 comments

By Katie McQuater

Hotels.com’s Welcome Rewards loyalty programme recently reached 10 million members, so The Drum caught up with Matt Walls, VP of marketing EMEA at the brand, to discuss loyalty and how it interacts with the rest of the marketing mix, the role of cashback in the brand’s digital strategy, and why TV is still important.

How important is the Welcome Rewards loyalty programme to Hotels.com’s digital marketing strategy?

Extremely – it allows us to stand out from our competitors and provides an incentive for our customers to return to Hotels.com time and again. We want to show our customers that they are valued Read full story ›

Source: The Drum