By Ishbel Macleod

Tesco Compare is looking to promote its ‘no gimmicks’ approach in a new campaign, created by WDMP.

Set to cover out of home, print and radio, the campaign uses the line ‘We’ve made things simple’ to promote its comparison site.

Claire Benson, head of marketing at Tesco Compare, said: “Tesco Compare is all about providing our customers with a simple way to compare quickly and easily – from home and car insurance to utilities, holidays and much more. WDMP has created a campaign which highlights in a really smart way that keeping things simple and understated has worked and has allowed us Read full story ›

Source: The Drum