Costa Bingo is seeking agencies to pitch for the next stage of its TV advertising campaign.
The campaign will air in September and follow Costa Bingo’s recent £10m TV campaign, fronted by former Spice Girl Mel B. The brand launched in 2009 and quickly became popular with users through its offer of free bingo.
Agencies will be required to handle all concept, scripting, creative, co-production and management of the brand’s TV marketing campaigns and strategy. The process is being handled by Jet Management.
The deadline for proposals is 5pm on 21 April and the winning bidder will be announced in May.
Source: The Drum
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