Netflix has its work cut out to if it is to sustain the “colossal” costs involved with commissioning original content, according to Channel 4 CEO David Abraham.
Speaking at the broadcaster’s breakfast briefing at Ronnie Scott’s as part of Advertising Week Europe this morning, Abraham stressed the importance of distancing the impact of the TV giant’s UK penetration in the US versus the UK, adding that it was “famously” secretive regarding its viewer data, which is all handled in the US.
“I suspect there is a lot of dipping in and out of content from consumers during the free trial Read full story ›
Source: The Drum
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