By Doug Zanger

Richard Franceschini’s tenure in brand integration is long and storied. Being in the business for over 20 years, he has seen a continued evolution of how brands and entertainment can work together successfully.

Franceschini, as senior vice president of production resources for Warner Bros., serves as an important bridge between brands and creative — and his experience and expertise allows for seamless integration.

One key aspect about brand integration that Franceschini points out is that entertainment itself can help brands be part of pop culture moments. As brands continue to search for the best ways forward to impact Read full story ›

Source: The Drum