By Andy Maslen

From time to time, I run workshops for freelance copywriters. Not to teach them to write better copy, but how to make better money at it.

I say they need to be able to speak the language of money.

For many (but not all) this suggestion is either incomprehensible or merely reprehensible.

On a larger scale, this unwillingness or inability to understand money lies behind much of the idiocy I see being touted on social media (LinkedIn, I’m looking at you) and elsewhere as marketing “thought leadership”.

Currently, the biggest offenders are those proselytising for “content marketing”.

I recently read this tweet, from a self-proclaimed Read full story ›

Source: The Drum