By Shawn Lim

Publishers, agencies and marketers in Australia can now access daily digital audience data after the Interactive Advertising Bureau (IAB) Australia and Nielsen Digital announced that they are switching on Digital Content Ratings (DCR).

The Nielsen DCR provides the media industry in Australia a daily view of how many people are consuming content across all key digital devices and complements Nielsen’s existing Digital Ratings (Monthly) measurement solution.

The DCR also provides media buyers and owners a daily view of how people engage with text, video and audio content across all key digital devices, as well Read full story ›

Source: The Drum