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Confectionary brands put UK consumers on unwitting diet as sweeties shrink

on Jul 25, 2017 | 0 comments

By John Glenday

UK consumers have every right to feel short changed when reaching for their favourite treats after research conducted by the Office for National Statistics threw a spotlight on the strange case of Britain’s shrinking consumer goods.

The analysis showed that a basket of no less than 2,529 products tracked by the ONS over the past five years have reduced in size over the period with everything from chocolate bars, juice and toilet rolls becoming ever more Lilliputian.

A devious means of maintaining profit without jacking up prices the strategy has seen sharing bags of Maltesers shrink Read full story ›

Source: The Drum