Outbrain has today (July 25) announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering, just weeks after it confirmed a round of lay-offs.
Financial details of the transaction were not publicly disclosed, but a release announcing the deal claimed that Zemanta’s One Native DSP will continue to operate as a standalone product after the acquisition, with its new status within the Outbrain-fold enabling it to accelerate its expansion program, with both parties having integrated their platforms since 2016.
Both outfits are headquartered in New Read full story ›
Source: The Drum
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