By Richard J. Hillgrove VI

Häagen-Dazs’ marketers may have cooled their hot and sexy ad campaigns, but they’re missing a trick if ITV2’s Love Island is anything to go by.

This sun ‘n’ sex reality show has been the surprise hit of the summer and its soar-away success suggests only one thing. Millions of us like it hot. The hotter the better, in fact.

But we shouldn’t be surprised. Sex always has, and always will, sell. It’s how you package it that’s changed.

For many, Love Island is a guilty pleasure, adored by young and old across the class divide, just like ice cream.

Even the critics Read full story ›

Source: The Drum