More and more enterprises are seeking the use of application to person (A2P) SMS as a channel for customer engagement, notification and authentication and increasingly embrace chat bots via chat apps or social media and other rich communications services (RCS) messaging.
A recent report by Ovum’s Enterprise Messaging Survey canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication and revealed a growing business appetite for more interactive forms of messaging.
The use of A2P SMS – which is typically a web app that Read full story ›
Source: The Drum
Industry News
